by Rene Street | Aug 22, 2024 | Uncategorized
Being present in today’s world is more difficult than it has ever been before. Everyone is constantly bombarded by emails, text messages, social media, news, advertisements, and all the other distractions of the modern world.
A lack of presence, especially in leadership, can often lead to poor communication, a lack of rapport with those around you, and volatility, uncertainty, confusion, and ambiguity in the workplace. One of the easiest ways to solve this problem is to understand and change the way you listen to those around you.
Most people don’t focus on or participate in listening in a way that actually makes a difference. Learning to truly listen and engage with whomever you are talking to enables connection, builds trust, and elevates flow across the board. When you strengthen your ability to listen, you become a better communicator. When you level up your ability to hear, you show up as somebody who is more open to feedback and who appreciates the contribution of what others are thinking and feeling. Upleveling your listening begins first and foremost with understanding what, how, and when you aren’t really listening.
Listening from Obligation
When this happens, there is little to no effort from the listener, either due to various distractions or a lack of caring about what the speaker has to say. Common behaviors when you’re listening at this level are multitasking, such as playing on your phone or scrolling through emails when someone is talking to you, tuning out/daydreaming, and anticipating what you think they are going to say and interjecting words for them. This kind of listening makes it impossible to develop rapport.
This level of listening also includes pretend listening, where you are not paying attention to the speaker, however you still act as though you are listening. The listener’s brain is paying attention to other things, but they are maintaining involvement in the conversation. Think of sitting next to someone very talkative on the plane or talking on the phone with a chatty family member. You aren’t absorbing or understanding the information the speaker is sharing.
Listening from the Inside
This is selective listening or downloading. In this level, you are only listening for what someone else is saying to confirm facts you already believe to be true. You are listening inside of your existing context. You parcel out information that you perceive to be uninteresting, lacking in value, or that doesn’t conform to your biases and preconceived notions. This level of listening is problematic because you only hear what you want to hear. When you listen this way, it’s all too often to brush feedback aside and/or filter it out altogether.
You know you’ve been listening like this when you come out of a conversation and everything you expected to happen happened. This type of listening is all about you. Your purpose in listening is to validate yourself and invalidate another if they disagree with you. There is no freedom and nothing new will be created in this kind of listening.
Listening for New Information
This level of listening is about seeking new information, new data, and new perspectives. It’s listening to learn. However, you are still listening for what’s in it for you. You’re not curious, but listening to gain knowledge or get something out of the listening. You are taking what you already think and building upon it.
At this level you are open to hearing something you haven’t heard before. You have some new data points and information that challenges your assumptions. Perhaps it exposes some new content or new reality to you. Here, you can actually walk away from the conversation with a memory of what was said and how it changed your perception. You leave the conversation thinking new things or in new ways.
Listening with Curiosity and Compassion
In this level of listening you are really connecting to the other person. You’ve got an empathic, emotional connection. This is when you’re listening soul to soul, heart to heart, and seeing the experience through another person’s eyes. You’re not only challenging your own assumptions, but actually considering that the other person’s reality is valid. You get to experience that person’s experience. Most one-on-ones should be done with this empathic, emotional connection. You’re letting go of your agenda and having an open mind and heart, building trust, and deepening your relationship with this person. You’re curious.
This is when you are fully engaged and focused on the speaker’s words and what those words mean to you and to the speaker. Nothing distracts you from the person with whom you are speaking. They have your full and undivided attention and it is clear to them that this is so.
Listening for What’s Possible
This level of listening is generative. You have moved beyond any friction and are completely immersed in flow. Everybody is participating. You both are in service of something bigger than the agenda and listening with an open will. In this level, you aren’t just listening to the person, but acknowledging the future that wants to be created. This is where innovation happens. This is where the collective genius is not just tapped into, but realized. This is the highest and most meaningful level of listening and is where you want to spend as much time as possible.
Listening at the Highest Level Every Time
We all need diverse opinions and viewpoints. When you listen from the lower levels of listening, which is not really listening at all, you miss out on so much, from critical information and feedback, to a chance to develop rapport with your team, a loved one, or even a total stranger.
The most effective leaders all excel at listening from the highest level. They make people feel valued, respected, and understood. They are also always honing their skills and becoming better listeners. They continually work on opening their mind, heart, and will. It’s a continual process of evolution. They are present and focused on whatever or whomever is in front of them. Meaningfully listening to those around you enables you to elevate yourself as a leader, build trust and rapport, and empower the people you’re listening to. Evolving your leadership and achieving optimal results begins with listening.
About the Author:
Margaret Graziano, known as the Evolutionist, is the founder and CEO of KeenAlignment, as well as a Wall Street Journal Best-Selling Author for her book “Ignite Culture.” She has been recognized as one of Silicon Valley’s Top 100 Women Leaders. Magi’s groundbreaking work is driven by her power to uncover and catalyze human potential. Go to www.MargaretGraziano.com for more information.
by American Business Women's Association | Jun 26, 2024 | Blog, Business, Uncategorized
While the word popularity may remind many of us of our middle school or high school days, in the adult playground of professional life, being popular isn’t about cafeteria table politics; it’s about mastering the art of positive influence, nurturing relationships, and sculpting an aura of approachability and trustworthiness.
Adopting ten proven strategies can quickly increase your standing in any workplace crowd.
Be a Good Listener: Active engagement is the key to being a good listener. True engagement means waiting for your turn to speak and genuinely immersing yourself in understanding your colleagues’ thoughts and experiences. You can use phrases like, “I see what you mean; could you tell me more about that?” or “It sounds like you’re saying…” to demonstrate your attention. Asking open-ended questions like, “What do you think would be the best approach?” or “I’m interested in hearing more about this. Can you elaborate?” helps deepen the conversation. Additionally, showing empathy by asking, “How did that make you feel?” can make your colleagues feel truly heard and valued.
Offer Help and Support: Being known as a supportive and helpful colleague can greatly enhance your standing in the workplace. Knowing when to help involves recognizing moments where you can lend a hand and offering assistance in a non-intrusive way. Use language like, “I noticed you’re quite busy; can I help with anything?” or “If you need assistance with that project, I’m here to help.” Such small acts of kindness build trust and appreciation among your peers, fostering a collaborative and friendly work environment.
Celebrate Others’ Successes: Celebrating your colleagues’ achievements, whether big or small, fosters a positive and supportive environment. Express your happiness for them with sincere language like, “Congratulations on your success, you deserve it!” or “Your hard work on this project paid off. Well done!” Acknowledging their milestones with phrases like, “I’m so happy to see your efforts being recognized!” or “It’s great to see your talents appreciated like this!”. Acknowledging others’ success contributes to a culture of mutual respect and admiration.
Be Open and Approachable: Balancing professionalism with friendliness is key to being open and approachable. You can project approachability by being willing to engage in conversations and showing a genuine interest in others. Use phrases like, “I’d love to hear your thoughts on this,” or “Feel free to drop by my desk if you need anything.” Encouraging dialogue with, “Let’s brainstorm together,” or “I’m always open to new ideas” can foster a sense of camaraderie and collaboration. Openness not only makes you more accessible to colleagues but also contributes to a positive and inclusive work environment.
Be Positive and Have a Good Sense of Humor: Maintaining a positive attitude, especially during challenging times, is vital. A good sense of humor can also make you a welcome presence in the workplace. Phrases like, “Let’s keep our spirits up; we can tackle this challenge,” or “A little humor goes a long way in times like these,” can uplift the mood. Being able to laugh at yourself with comments like, “Well, that didn’t go as planned, but I learned something new!” shows resilience and tenacity.
Be Respectful and Inclusive: Treating everyone with respect and inclusivity is fundamental in a healthy workplace. Respect means valuing each person’s unique perspective and background. Use language that shows this respect, like, “I value your perspective,” or “Your experience in this area is insightful.” Avoid making assumptions and using language that could be viewed as discriminatory. Phrases such as, “I’d like to understand your viewpoint better,” or “Let’s ensure we hear from everyone,” promote inclusivity and respect for diversity.
Be a Team Player: Being a team player involves putting the team’s success ahead of personal glory. You can show group engagement with language like, “What’s best for the team?” or “Let’s work together to find the best solution.” Show willingness to compromise and collaborate with phrases such as, “I’m open to your thoughts,” or “Your input is valuable in achieving our common goal.” Sharing credit with statements like, “We couldn’t have done it without your expertise,” fosters a spirit of teamwork and collective achievement.
Be Curious and Learn from Others: Exhibiting curiosity and a willingness to learn from others can greatly enhance your professional relationships. Express this by asking questions like, “Can you teach me more about this?” or “I’d love to learn from your experience in this area.” Acknowledge the value of learning from others, regardless of their titles, with phrases like, “You bring a unique perspective; what do you think?” or “I admire your approach to this problem; can you explain it to me?”
Be Honest and Transparent: Honesty and transparency are key to building trust. Communicate openly with phrases like, “I want to be honest about the challenges we might face,” or “It’s important for me to share how I feel about this.” When mistakes happen, admit them with statements like, “I made an error, and here’s how I plan to fix it,” or “I take responsibility for that mistake.” Being transparent about your intentions can also be expressed through language like, “My goal in doing this is…”
Focus on Self-Improvement: Concentrating on your personal and professional growth involves a mindset of continuous learning and self-reflection. “I appreciate your insights on how I can do better,” or “Your feedback is valuable to my growth.” By focusing on self-improvement, you demonstrate a commitment to being the best version of yourself, which benefits you and the entire team.
Popularity in the workplace isn’t about seeking approval or competing for attention. It’s about embodying values that foster strong, respectful, and authentic relationships. With a few simple shifts, you can improve how others perceive you and increase your workplace status in no time.
About the Author:
Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.
by Rene Street | Apr 30, 2024 | Blog, Business, Uncategorized
Burnout is impacting every industry, company and role. There are no exceptions. Leaders often find themselves in the trenches, navigating through the chaos, and driving their teams towards success. However, amidst the pursuit of goals and objectives, there’s a lurking enemy that can undermine all efforts – burnout. In the burnout battle, we often find the great divide.
Leaders believe that their employees aren’t being impacted by burnout or that their people have everything they need to beat it. Yet, employees are struggling in the day to day and believe they don’t have the strategies, tools or support to help them. We call this the burnout gap (the distance between what leaders think and how employees feel).
Much of the burnout battle, begins with educating leaders not only on the importance of burnout but also the urgency of it, because burnout won’t go away on its own or work itself out. You must be intentional and strategic as a leader and organization to prevent it. Our research has uncovered two components of burnout: the company and individuals. More specifically, a company’s culture and an individual’s habits. If one of these is misaligned it will lead to burnout. Your organization might have a wellness program, but that solely focuses on what employees can do to prevent or beat burnout in themselves, so it leaves out almost half of the contributing factors for burnout.
In other words, if employees work through a wellness program, they will still be headed toward burnout, because it doesn’t incorporate the company side of the contributing factors to burnout. For leaders, preventing burnout is no longer a nice to have, it’s a must do. Here’s why it’s crucial for leaders to take proactive measures to prevent and combat burnout within their teams, along with microstep, a small action leaders can take for massive results.
Burnout Kills Productivity
Burnout doesn’t just sap employees’ energy and enthusiasm; it also wreaks havoc on productivity. Exhausted and disengaged workers are far less likely to perform at their peak, resulting in missed deadlines, more mistakes, and decreased efficiency. The detrimental outcomes often can lead to safety issues and enhance cybersecurity attacks. When leaders fail to address burnout, they inadvertently sabotage their team’s performance and jeopardize the organization’s bottom line.
Microstep: Find one way to acknowledge or appreciate your people at least on a weekly basis. When employees get recognition six times a year (once every other month), performance increases by 32%, according to WorkHuman. Imagine if they received recognition weekly how much their performance would increase.
Burnout Breeds Disengagement
A burned-out workforce is a disengaged workforce. When employees feel overwhelmed and undervalued, their commitment to the job dwindles, and they become more prone to absenteeism and turnover, which costs U.S. employers $300 billion annually due to burnout. Leaders who turn a blind eye to burnout risk losing their top talent to competitors and creating a toxic culture of apathy and discontent.
Microstep: Address the elephant in the room and start talking about burnout. When you talk about burnout, employees lean in and become engaged, knowing that you’re creating a safe place where they will be met with compassion, empathy, and understanding. They recognize their work community is operating on the same foundation on which they can all build and thrive.
Burnout Undermines Creativity and Innovation
Innovation thrives in environments where individuals are energized, motivated, and encouraged to think outside the box. Unfortunately, burnout stifles creativity and dampens innovation. Exhausted minds lack the clarity and focus needed to generate fresh ideas and problem-solve effectively. By neglecting to address burnout, leaders inadvertently stifle their team’s creativity and hinder their organization’s ability to adapt and thrive in a rapidly evolving marketplace.
Microstep: Encourage frequent breaks. You people are most productive when you work for 50 minutes and take a 10-minute break. Instead of pushing through to finish a project or a task, give their brains the time and space to unwind and decompress. When they get back to it, they’re more creative and innovative and are able to finish things faster by taking that much needed break.
Burnout Damages Health and Well-being
Beyond its impact on productivity and performance, burnout takes a significant toll on employees’ health and well-being. Chronic stress and overwork can lead to a host of physical and mental health issues, including anxiety, depression, cardiovascular problems, and weakened immune systems. Leaders who prioritize the bottom line over their team’s well-being not only jeopardize individual health but also incur long-term costs in terms of healthcare expenses and employee morale.
Microstep: Implement more fun into the work days. Fun and work aren’t mutually exclusive. The more fun employees have at work, the more they will stay at the company. Fun shows up in different ways for people. Trivia, contests, ropes courses, or karaoke—ask them what they like to do for fun and then do it.
Burnout Leads to Leadership Failure
Ultimately, leaders bear the responsibility for the well-being and success of their teams. Failing to address burnout is a failure of leadership. Leaders who ignore the warning signs of burnout, or worse, contribute to its proliferation through unrealistic expectations and poor management practices, risk damaging their reputation and undermining their credibility as effective leaders. The ability to recognize, prevent, and address burnout is a fundamental skill that separates great leaders from mediocre ones.
Microstep: Do a two-word check in. Ask your team, “How are you really feeling,” and don’t allow them to say, “Fine.” Inspire them to tap into other feelings. When they say anxious, stressed, depressed, sad, hesitant or words like these, it’s an opportunity to dive into a deeper conversation and ask, “How can I help,” which lets them know you care about them as a real person and not just a worker.
The battle against burnout is more critical than ever. Leaders who prioritize the well-being of their employees and take proactive steps to prevent and combat burnout are not only fostering a healthier and more engaged workforce but also safeguarding the long-term success of their organizations. By leading by example, cultivating a supportive work culture, and promoting life-work alignment, leaders can empower their teams to thrive under any circumstance. Remember, the fight against burnout begins at the top – and it’s a battle worth waging.
About the Author, Jessica Rector
Jessica Rector, MBA, author of the #1 best-selling “Blaze Your Brain to Extinguish Burnout” and nine other books, helps organizations, leaders, and teams Say Yes to eradicate burnout and enhance mental health. As a burnout trailblazer, her research is used in her consulting and speaking and often shared on her podcast, “The Say Yes Experience.” For how Jessica can help your organization and team, go to www.jessicarector.com
by American Business Women's Association | Feb 14, 2024 | Blog, Business, Uncategorized
To view the complete video, “WHY I JOINED ABWA” – Click the link and/or copy and paste the link into the internet search field: https://youtu.be/iqHYOG_rmcg
About ABWA Member, Dr. Ka’Ryn Holder-Jackson
Dr. Ka’Ryn Holder-Jackson is a dynamic innovative business executive; her expertise is leadership training and development, strategic planning, and organizational development. An articulate, diplomatic, interpersonal communicator with an uncommon ability to influence, motivate, inspire, and communicate with diverse constituents,
A native of San Francisco, she is a graduate of San Francisco State University, where she earned a Bachelor of Science in Psychology, the University of Phoenix, where she earned a Master’s of Business Administration and Capella University where she earned a Doctorate in Human Services.
Ka’Ryn presently serves as the Executive Director of ACCEL San Mateo County Adult Education Consortium where she leads a Ka’Ryn leads a coalition of regional education, training, business and industry partners bridging the gap between employer demand for an educated and skilled workforce and the supply of workers with the necessary skills for a 21st century labor market.
As a former Associate Director for the American Diabetes Association, San Francisco Bay Area, Ka’Ryn received honors as the recipient of a Certificate of Special Congressional Recognition in 2015 from the Honorable Barbara Lee 13th Congressional District of California, In Recognition of Dedication to Educating the Community About Diabetes & the Importance of Health Care.
Ka’Ryn has over 20 years’ experience serving in Executive Management in corporate, for profit, not-for-profit, non-profit, and education Sectors. She is the CEO of A’Ryze Consulting; a Certified Executive Coach, Speaker, Trainer, Corporate Facilitator, and has over 20 years’ experience in the financial services industry and is a licensed financial services representative.
Awards & Recognition:
- 2023 Top Ten Business Woman, American Business Women’s Association
- 2019 Woman of Distinction, American Business Women’s Association
- 2018 Commendation Board of Supervisors of San Mateo County, California
for Leadership in our Communities
- 2015 Certificate of Special Congressional Recognition from the Honorable Barbara Lee 13th Congressional District of California, In Recognition of Dedication to Educating the Community About Diabetes & the Importance of Health Care.
by Rene Street | Mar 30, 2023 | Blog, Uncategorized
There’s never a perfect time to pause your day-to-day work and focus on the internal team, but when you do make the effort, the dividends are immediate. Setting aside an hour, a half-day, a two-day retreat or anything you can manage as a team will provide the opportunity to gather together, grow as a team and refill your collective energy tank in order to bust out of service fatigue and return to delivering excellent customer service in every interaction.
Refill the Team’s Energy
Your first step to regaining the capacity to do your work at your fullest potential is to heighten self-awareness and lean into the responsibility that you must refill your tank. Just like a video game avatar who seizes every opportunity to grab more energy for their harrowing journey ahead, you also need to seek out and embrace the chance to replenish yourselves wherever you find it. The good news is there are easy, actionable ways to find and create more energy for yourself and your whole team. It starts with committing to a “Gather and Grow” mentality that brings a team together (virtually or in person) and facilitates the kind of growth that fills your team’s energy tank and returns your business to a thriving state in the marketplace.
This four-step G.R.O.W. process will show you exactly how.
G – Game On!
Gaming at work might not be an intuitive way to encourage your team to spend their time. But gaming on the job is an easy way to bring hearts and minds together in pursuit of your common professional goals. Friendly sales competitions, staff meetings with moments of levity, and experiential outings with your team are all impactful ways to bust out of service fatigue. To take your workplace gaming to the next level, consider uniting over a cooperative strategy that can break the boredom or monotony of a day. You can boost teamwork qualities through games that bring a team around a collective purpose and goal. These types of efforts are shown to reduce stress and help participants cope with work-related fatigue.
R – Rule Reminders
It seems every business needed to adjust rules, policies, and offerings over the last two years to accommodate the global crisis. Process procedures changed for everything from hotel housekeeping to checking out books from your local library! Frequent change without strong internal communication leads to trouble. Making time to “accuracy audit” will help your team find their footing again when it comes to customer instruction.
Conducting an accuracy audit is easier than it sounds, and it’s the perfect agenda for the next time the team gathers together. Does your website match the current offerings? Do all members of the team know the current rules, even if they only work a few hours a week? Is everyone clear on the current processes of your organization internally and externally? Francis Ford Coppola, the famous film director, was once asked what his secret to success is. He answered, “The first thing I do is make sure that everyone is set is making the same movie.” You are the director of your workplace set. Get all the characters on the same page.
O – Optimism
The dedication to sincerely working toward a better tomorrow is imperative for personal and professional growth. That’s not to say that finding the silver lining in every situation is easy. Far from it. However, when a crowd gathers, its members can feed off each other’s attitudes, mindsets, and perceptions, the good and bad vibes quickly dominoing from one person to the next. For example, observe any boat-rocker on staff who starts a rumor laced with a little over-the-top emotion and see how fast the fire spreads ill-will among the team. Disaster!
However, only you can prevent forest fires! Take the time to gather regularly (even if in a virtual format) and stay in positive communication to decrease the chance of an unnecessary negative spark. Strive to provide frequent updates, truthful status reports, and lead by example with your own optimistic attitude.
W – Warm Welcomes
The odds are good that when your team gathers the next time, there will be new faces on board. Don’t underestimate the power of a warm welcome. No one likes the feeling of being the “new kid in school” and your compassion and kindness (regardless of your position at the company) can go a long way to get new staff off to a great start with the team. Remember to share those unwritten rules everyone else knows about (like, “Use any coffee mug except the purple one with the smiley face. That’s Sandy’s and you all know not to touch it.”) Consider assigning a first-week buddy to each new team member to help shave the learning curve and make them feel at more at home.
Making the time to G.R.O.W. (group gaming, rules review, optimistic outlooks, and warm welcomes) will reboot the energy tank of your organization and make sure everyone is busting out of Service Fatigue with full power and a positive outlook.
About the Author, Laurie Guest
A Hall of Fame keynote speaker and author, Laurie Guest, CSP, CPAE, is an authority on customer service excellence. Laurie blends real-life examples and proven action steps for improvement. She is the author of two books and is writing a third on the topic of service fatigue. To learn more or connect with Laurie, visit www.LaurieGuest.com
by American Business Women's Association | Jan 26, 2023 | Blog, Uncategorized
Being on video and watching videos is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products through video-based storytelling. You login to video meetings daily with prospects and customers.
Since 2005, the year YouTube launched, video has increasingly grown in prevalence, production value, and consumption. Then in 2020 video marketing took a massive leap forward with the pandemic-induced use of video conferencing, podcasts (with video), and livestreams.
Today, YouTube is the most used social platform for research purposes among business-to-business decisions makers with 50.9% of users. And every day more than 300 million people participate in a Zoom meeting.
The reluctant say about video meetings, “It’s not going away.” Strategic leaders, though, say, “Video is how we do business now.”
In today’s business world all video is video content marketing. Zoom is not a phone call with video. Whether it’s a livestream or a self-produced YouTube short, your videos still need to follow a handful of rules.
Positioning
Some marketers consider the word brand to be a four-letter word. The job of marketers and business leaders, they say, is to position a company or product in the market.
The brand becomes how customers define it, and, hopefully, they define it based on your considerable efforts.
The best marketers see this work of positioning to be the first and most important activity. They have learned to be comfortable with discomfort, because good positioning feels limiting. Good positioning is uncomfortably narrow.
It’s a single, narrowly defined target buyer. Your videos—live and recorded—will improve once you know who you are producing them for and what their motivations are.
Differentiation
What makes you different is what gets people’s attention. Not different for different sake, but a viable, propositional difference which appeals to your ideal buyer.
It’s a noisy, messy, and chaotic market. You want to be a brand which means you can charge a premium. If there is nothing to distinguish yourself from the competition, then you’re a commodity and you can only compete on price.
Your differentiation needs to be relevant and clearly expressed on all your video channels, especially video meetings. The first step is to shift responsibility for video meetings from operations to marketing. The next step, especially with a hybrid workforce, is to make sure that everyone who shows up on video is well trained and that their presence represents the value of the brand.
Distribution
Where to post your videos is determined by positioning and differentiation, not trend or fashion. A fishing guide once said, “You’re not fishing unless you have fish under your boat.” Or as Maverick said to Goose in the first Top Gun, “Target rich environment.”
Distribution can include everything from the social media platform (LinkedIn, TikTok) to the video distributor (YouTube, Vimeo) to the livestream platform. It answers what and how of your video content strategy.
Regardless of platform, you want all your videos to do one thing: direct interested parties to your website. There they learn more about you and begin to fall in love with you.
Distribution isn’t a benign decision. It says a lot about who you are and the people you’re trying to reach.
Story
Stories draw prospects in and customers closer. A well-told story engages the right people into a deeper, more meaningful conversation.
The right story you want to tell elevates the customer as hero. It captures your positioning and differentiation. How you will tell your story—written, audible, or visual—will be determined by the platform you choose and the audience you want to reach.
Tiktok is both a genre of video and a distribution platform. The audience consumes video through a spontaneous scroll. How you tell your story on TikTok may not work on LinkedIn.
Additionally, your video meetings, podcasts, and livestream productions express the story of your brand. The way you show up on video tells a story. But is it the right story? Your video meetings and podcast presence need to set the tone and timbre of future engagements.
Surprise
Better video is an act of kindness. Do everything you can to be more present across the lens.
We all spend enough time in front of a camera. When you show up on camera with a better-than-expected presence, you surprise people. Surprise is one ingredient in being unforgettable.
When you are not present, people check out. When you are present, people respond. Presence is what you say before you say a word.
Your presence should communicate confidence, power, and credibility. This will surprise some people. When combined with confidence, you’ll be more persuasive.
Conclusion
Video content is a critical component to your digital content marketing strategy. All video—whether meetings, podcasts, e-learning, or social media—deserve careful review and attention.
Video is a powerful and compelling medium. These five rules provide the framework you need to begin to evaluate what you’ve already produced and what you plan to produce.
Say to yourself, “Video is how we do business now.” Go and do it!
About the Author
Patrick McGowan, MBA, consults, trains, and coaches business executives and teams to have more power, presence, and credibility on-camera in a video-first market. He pulls together three-decades in marketing, innovation, and leadership. McGowan started Punchn to address the challenges and insecurities we all face when on camera. He is the author of “Across the Lens: How Your Zoom Presence Will Make or Break Your Success.”
